Lawn care gresham enterprise homeowners are always writing me and asking how they’ll acquire new purchasers. When responding to those questions, I like to offer particular examples a garden care enterprise proprietor may do at this time or tomorrow to assist them obtain their objectives. Here’s a particular instance of how one garden care enterprise proprietor marketed his enterprise and gained over 50 new garden care prospects in lower than 5 months.
Just lately on our garden care enterprise discussion board, a brand new member Egreen wrote and stated “That is my first season in enterprise. Final winter I known as a number of companies ex. fuel stations,7-11 small procuring facilities in my space and defined to the supervisor that I used to be NOT attempting to promote them something. I advised them I used to be contemplating a garden care enterprise and was taking a survey about their present garden care service supplier. This allowed me to construct a rapport with the enterprise proprietor. I requested who serviced their property, how typically, how a lot they charged and in the event that they had been proud of the service supplied. Earlier than hanging up I advised them if I thought of opening store I might name them and allow them to know the way it was going.
These telephone calls allowed me to assemble quite a lot of info from them that they could not have advised me in any other case. Once I did open store I known as every one again and defined to them who I used to be and that I may service their garden and property. I may additionally resolve the issues they’d with their present garden care supplier and I may save them a number of dollars. I landed 11 out of 12 business accounts!”
Now any garden care enterprise proprietor that has been round for a number of seasons is aware of the return they are going to make on many advertising methods. For example passing out garden care service flyers in your neighborhood could show you how to get a 2 to three % response. However are you able to think about touchdown 11 out of 12 accounts you focused? That’s a tremendous response!
We requested Egreen additional detailed questions to actually hammer down the steps in his profitable garden care advertising course of. He responded by saying “Once I known as the potential purchasers, I simply took a spiral pocket book and took notes. Everybody felt free to inform me most issues as a result of I advised them up entrance I wasn’t attempting to promote them something. The most typical complaints I heard had been that the final garden care firm did not do a adequate job trimming.”
Now that is very insightful info, however I instantly thought even with this info, it will be tough to land these business garden care account as a result of I used to be sure there could be garden care contracts concerned that would not be up for renewal till the top of the yr. To my shock, after speaking additional with Egreen he stated “The garden care contracts allowed 30 days written discover to cancel. That was wonderful with me as a result of I needed to put together myself anyway. Once I was able to current my estimate, I used to be in a position to beat the competitors’s worth by a number of dollars however I had the data that they advised me previously ex. Dangerous job trimming. This allowed me to enter element about how effectively I trim all areas. I realized to not promote worth however promote the standard of labor.”
Now as soon as these accounts had been landed, what was the possibility Egreen and his garden care enterprise would fall into the identical lure the earlier garden care enterprise homeowners did. The lure being a scarcity of communication. There was a disconnect between what the client wished and what the garden care service firm was offering. So I then requested Egreen if he was dealing with his communication along with his new purchasers in another way than the earlier garden firm. He responded by saying “I name my residential and business accounts about as soon as a month and ask them how we’re doing. I clarify that I might reasonably have them inform me if I am doing one thing mistaken (no matter how small the issue) than not have a cheerful buyer. I really feel this private contact is healthier. That is my first yr on this enterprise, I began about 5 months in the past and I’ve 53 residential and small business accounts. The largest lesson I believe is to make them really feel that they’ve a good friend within the enterprise. They may hopefully be a bit of extra loyal. I do get phrase of mouth calls additionally. I additionally stroll door to door and inform the client I used to be within the space giving an estimate to a neighbor and since I used to be within the neighborhood I wished to cease by. I point out what I do and level one thing out like an unedged sidewalk and clarify the clear look of an edge job.”